Authentic Creators
Aligned Partnerships
We get outdoor creators sponsorships that belong in their content — and get brands in front of the audiences already buying
Who do we work with?
The Hiker
Whether you hike for the day, thru-hike for months, or film your dream trail — and sometimes the hike is just the means to reach the view you've been waiting for.
The Camper
From a simple setup by the fire to a tent dialled in with everything you need. Maybe you've made do with the back of a car, or spent trip after trip perfecting your setup.
The Backpacker
Counting ounces on your base weight, running a shakedown before every trip, or timing resupply boxes down to the mile. Every item has earned its place.
The Bushcrafter
Building shelter, starting a fire, catching what you eat. Going out for days with the bare minimum, or even less than that. Always refining your skills and seeing how far they can take you.
For Creators
Steady Income, Without Compromising Your Audience
Steadier Income
One-off placements don't build a business. We target consistent deal flow and prioritise long-term partnerships brands want to keep funding
Brand Fit That Protects Your Credibility
Every brand we bring is one that actually belongs in your content, so each deal builds trust with your audience instead of risking it.
Business Done For You
We handle outreach, negotiation, invoices, and everything in between end-to-end. So you can stay in the field creating.
AdSense and sporadic partnerships don't pay the bills. Your channel isn't a TV program running ads. It's yours, built over years because people trust your judgement.
Monetising that isn't a crime, but we think long-term. Recurring deals with brands that belong, and improve your audience's next trip outdoors.
For Brands
The Right Creator. The Right Audience. No Wasted Spend.
Out here, gear doesn't get a second chance. A tent that leaks on night two, a stove that won't light in the wind — people don't forget that, and neither does the audience watching it happen.
That's the difference with this crowd. They've been burned before by something that looked good in an ad and fell apart on the trail, so when a creator they've followed for years says a product holds up, that carries real weight.
Campaigns that convert, not just post
Manage the entire deal, start to finish
Creators you can actually trust
We match you with creators whose audience already wants what you sell, so the content does the selling, not just the showing up.
Every creator comes with verified audience data and a content history we've reviewed ourselves, so there's no guesswork on whether the fit is real.
Briefing, negotiation, content approval, payment — one point of contact, no chasing five different creators or their managers.
The Matching Method
StrailCo Partnerships
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We Listen First
Strategic Integration
Built To Last
We evaluate creators and brands for alignment, ensuring shared values and genuine product utility before initiating any conversation.
A right-fit creator with a smaller audience beats a wrong-fit creator with a bigger one. We do deals that make sense.
We can do one-offs when it makes sense. But a fit that's right from day one becomes a partnership that lasts — a real win-win
Our Philosophy
Honesty builds trust. Trust builds everything else.
We tell creators when a brand isn't a fit, even if it costs us a deal.
We tell brands when a creator isn't the right match, even if it costs us a placement.
It's only possible because outdoor adventure is the one space we work in.
FAQs
Get in Touch
Whether you are a creator or a brand, no pitch, no pressure. Start by telling us what you're looking for.
